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The RRM2008 model
This model is proposed by Chorus et al. 2008. A key difference between this model, and the RRM models proposed later on is that in this model the regret of the considered alternative Ri is only determined by the maximum regret it receives when compared with its competitor alternatives.
MATLAB
EXAMPLE DATA FILE
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Click here to download the example shopping choice data file (see Arentze et al. 2005 for more details on the data)
FURTHER READING
Chorus, C.G. Arentze T.A, Timmermans, H.J.P. (2008) “A random regret-minimization model of travel choice”. Transportation Research Part B: Methodology (42) pp 1-18.
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